When organizations successfully engage their customers and their employees, they experience a 240% boost in performance-related business outcomes, compared with an organization with neither engaged employees nor engaged customers.
The real question then becomes HOW do we ensure engagement takes place, is meaningful, and leads to increased performance and profitability?
I recently completed one of my boutique 1 ½ day Heart-centric Leadership Workshops, and most of the afternoon was spent on this very topic. All the leaders in the room intuitively knew that engagement and empowerment were critical to creating sustainable success, but they failed to see how self-reflecting was a logical first step.
In the past when they tried to improve engagement and empowerment in their businesses all they could envision was enacting external solutions, rewards, and promotions. These strategies were used in the past, so were known, which meant comfortable, and so they were the default solutions, used by organizations and leaders that fail to consider the need to go inside first so as to create true change with their people.
Leaders, like many of us create obstacles so as to avoid dealing with the unknown, or in this case the untried. People desire comfort, yet it is when we get uncomfortable that real transformation takes place. As the day went on I took them through all 5 of my empowerment steps, these are the foundation for building meaningful engagement.
They left with insight, and a greater sense of wonder about their own ability to positively impact their people, and grow themselves, and isn’t that why we are all here, to grow and serve a purpose greater than ourselves?
The 5 steps are listed below with corresponding outcomes, and are applicable at individual, and organizational levels.
5 Steps to Empowerment
- Be Self-Aware: to identify core values (this guides decisions, direction, and opportunities). Outcome: Clarifies Purpose
- Be Vulnerable: by sharing your values, and vision statement (purpose) with others (mentors, cohorts). Outcome: Builds Trust
- Be Accountable: by acknowledging words and behaviors, both in, and out of alignment with your values and vision. Outcome: Creates Loyalty
- Be Giving: without looking to receive, but to create potential relationships in alignment with values, and vision, and to lessen attachments to things. Outcome: Strengthens Relationships
- Be Grateful: by journaling, and communicating gratitude with others on a daily basis. Outcome: Increases Confidence